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New Delhi, November 18: India's largest mobile services provider Bharti Airtel has launched a new logo to celebrate 200 million users for growth Thursday, November 18. Airtel,
Airtel has also changed the code, composed by Oscar winner by AR Rahman..
"Our new international identity has been specially designed to attract a dynamic and demanding. At the same time, retains the essential elements of what has made our brand in the market, Airtel is described on its website..
Our own icon is the interpretation of 'a' in Airtel. Its curved form and soft red underlines, it is warm and welcoming, as if it were an object of life. It is a dynamic force of the unsurpassed energy, brings us closer to our customers closer,statement added.
"Red is part of our heritage. it is the color of energy & passion that expresses the dynamism that has made airtel the success it is today, in india, and now on the global stage," Airtel said.
Bharti Airtel, the fifth largest telco in the world is More than 150 million users in India, 40 million in Africa, and much more
How important a logo or signature tune have for a brand ? that has established themselves in the telecommunications sector, which is extremely competitive with operators to make a straight line for supremacy. Airtel, which has become a world leader in mobile telephony has finally begun to see the results of its Rs 300 cr spend on marketing, advertising and branding. The first change is the logo and signature tunes.![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEheqjmUquZclIxUmohcddFaJx3INcm4ltx7VXKRym8RY_lN77LOY-C-1eoX2zxrnTllFwZBTxtKm9LXf2GNDpKHbW1hd6Is7VvytT4JXaDl7_EGh9ceSmZi7OHnTLPFHWHTdu5mxJ8lxkw/s320/airtel-new-logo.jpg)
Airtel logo above were two white and red alternately. The interesting part is that the word 'AIR' word written in black on a white background, while 'TEL' was written in white letters on red background. Sometimes even their slogan “Express Yourself” with the logo.
But today, the logo looks more like a curve 'A' with little to show to indicate what they call a dynamic call, warm and welcoming Airtel. He said that represents a dynamic force that would bring energy and customer management more closely.
If this were not enough, AR Rahman after his debacle with the CWG tune (if the remix is much better) comes with a theme song for a young, international feel to it. His new ad shows how a couple met thanks to 3G technology is interesting Airtel will be launched in India in December.
So now that we have discussed the technical details, the biggest question is why Airtel see the importance of this step?
Airtel currently offers services in 19 countries in Asia and Africa where honestly speaking, it has not reached the leadership, even if it is on this road. With their rebranding and repositioning exercise, the goal of achieving an international call, in which customers not only in India but around the world remember their brand. With these points in mind, they seem to have undertaken the ambitious journey.
Does The MOVE Really Work?
This is a roof where Airtel plans throughout the world, India will be its main market. Would be interested to hear from you if any of you disagree with this statement. That'S why more waiting to pass all of their summer introduction of 3G services in India. Airtel but instead came with a complete re-branding exercise, including a new logo, TV commercials and jingles.